SAS International Hotels devised which of the following sales promotions targeted at older consumers?
a. First to provide senior citizen discounts.
b. Provided a discount percent equivalent to their age.
c. A free hotel room if large family gatherings were held at the hotel.
d. Free ballroom service for large family gatherings.
e. Discount for large family gatherings.
b
You might also like to view...
In marketing research, attitudinal data obtained from rating scales are often treated as ________ data
A) nominal B) ordinal C) interval D) ratio
Which of the following statements about the use of a captive insurance company by a parent firm is true?
A) The captive may not write outside, non-parent company, business. B) Captives are not permitted to use reinsurance, so any business insured by the captive stays with the captive. C) The captive may be used to insure loss exposures that the parent firm finds it difficult to insure with private insurers. D) Business placed with the captive is always considered retained risk and is never considered transferred risk.
Reducing maintenance costs is a major concern, because software maintenance alone can devour upward of 50 percent of the total data processing budget for a business
Indicate whether the statement is true or false
In the context of Six Sigma teams, who among the following are functional employees who are trained in introductory Six Sigma tools and methodology and work on projects on a part-time basis?
a. Champions b. Master black belts c. Green belts d. Black belts