In the PESO model, explain why it is difficult to predict the results of relying on Shared Media.
What will be an ideal response?
Using shared media means people on social media may or may not share your
organization’s content. There is no guarantee any sharing will be the result, or if the
sharing occurs, it will be the kind of sharing the organization was looking for. The
organization simply cannot control those who do the sharing. There is some risk in that.
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At college, Ashley was very concerned about appearing to have it all--to be physically fit, popular, and smart--without seeming to have to try too hard. This is her way of seeming to achieve: a. None of these are correct
b. fear of claustrophobic failure. c. relentless pressure. d. effortless perfection. e. pre-superwoman syndrome.
Mobile news consumption has which of the following limitations?
A. People pay attention to news stories for shorter periods of time. B. People recall fewer facts from news stories. C. There is not as much choice available. D. both a and b
A self-fulfilling prophecy is
a. an accurate prediction about another’s behavior, based on background knowledge. b. a prediction about one’s own behavior, based on past experience. c. a prediction that affects the outcome of one’s own or another’s behavior. d. a mistaken prediction which fails to occur. e. none of the above.
Radio was the first __________ medium
A) dated B) portable C) permanent D) sensational