The process of identifying emerging issues and developing a response before they have a significant influence upon an organization is known as ______________

A) primary research
B) consequential research
C) envisioning
D) issues management
E) reading tea leaves


Answer: D

Communication & Mass Media

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An objective of the Johnson & Johnson plan is: “Engaging and educating healthcare professionals about sustainability best practices.” What is an example of an appropriate tactic to implement in support of this objective?

a. hiring a highly respected physician to serve as campaign spokesperson b. sending out media kits with information on sustainability c. holding a major industry conference on sustainability best practices d. offering discounts to healthcare providers who publicly support Johnson & Johnson initiatives

Communication & Mass Media

If what comes first exerts the most influence, you have a recency effect

Indicate whether this statement is true or false.

Communication & Mass Media

A(n) ________ compares the similar features in two seemingly different objects or

stations. Fill in the blanks with correct word

Communication & Mass Media

You can effectively use up to ten segments in a pie graph

Indicate whether the statement is true or false

Communication & Mass Media