Name a few products for which personal influence plays a significant role in marketing communications
What will be an ideal response?
Personal influence carries especially great weight when products are expensive, risky, or purchased infrequently, and when products suggest something about the user's status or taste. On that count, life insurance, real estate, health services, automobiles, luxury items, consultation services, etc. can be expected to be significantly influenced by word-of-mouth and endorsements by credible sources.
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In the balanced scorecard methodology the ______________________________ component focuses on more traditional measures of business performance related to how shareholders view the organization's performance
Fill in the blank(s) with correct word
On January 1, a company issued and sold a $410,000, 4%, 10-year bond payable, and received proceeds of $405,000. Interest is payable each June 30 and December 31. The company uses the straight-line method to amortize the discount. The carrying value of the bonds immediately after the second interest payment is:
A. $404,750. B. $405,250. C. $410,000. D. $409,750. E. $405,500.
Which of the following statements concerning home ownership is false?
A) The U.S. government has pursued a policy of fostering home ownership through subsidies and tax breaks. B) The government policy of fostering home ownership has been largely successful. C) Home ownership among adults is positively related to age. D) The 1990s experienced a decade-long fall in housing affordability.
Which statement about supply chains is best?
A) New product development is not a supply chain function. B) If a supplier uses a shipping company to send product to a customer, the shipping company is technically not a supply chain member. C) Funds in a supply chain flow upstream only. D) Flows in a supply chain may be managed by an intermediary.