Advertisements that create feelings, meanings, images, or beliefs about a product or service that can be activated when consumers use it are known as ________ ads.
A. transformational
B. rational
C. consumer-generated
D. reminder
E. informational
Answer: A
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In beating ad clutter, repetition can increase brand and ad recall, except when:
A) the ads are put into different media B) competing ads are present C) a celebrity spokesperson is used D) the ad uses a fantasy executional framework
Audience quality, audience engagement, and editorial quality are most likely to be considered when a media planner ________
A) decides on media timing B) selects an execution style C) selects a media vehicle D) evaluates return on investment E) measures the communication effects of an advertisement
The salvage value of an old lathe is zero. If instead, the salvage value of the old lathe was $20,000, what would be the impact on the net present value of the proposal to purchase a new lathe?
a. It would increase the net present value of the proposal. b. It would decrease the net present value of the proposal. c. It would not affect the net present value of the proposal. d. Potentially it could increase or decrease the net present value of the new lathe.
The party to a promissory note who will pay the interest and principal is called the:
A) lender. B) maker of the note. C) payee of the note. D) recipient of the note.