Third normal form removes transient dependencies
Indicate whether the statement is true or false
TRUE
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An increase in a revenue account may reflect a decrease in a liability account
a. True b. False Indicate whether the statement is true or false
If a consumer is shopping for a smart phone, all of the smart phone options available in the market — whether a consumer knows about them or not — is called the ________ set
A) awareness B) total C) consideration D) choice E) inept
The first step in planning a channel strategy is to determine what markets need to be reached
Indicate whether the statement is true or false
Branding strategies include:
a. choice of brand elements (e.g., logos, symbols, slogans) b. designing the usage experience (including marketing activities and supporting programs that create strong, favorable, and unique associations for the brand) c. associations with other entities (e.g., country of origin, distribution channels, co-branding, sponsorship of events, celebrity endorsements) d. all of the above e. none of the above