Typically an agent’s fee is ____ of the author’s royalties

a. 5 percent
b. 15 percent
c. 25–30 percent
d. 40 percent


ANSWER: b

Communication & Mass Media

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Which philosopher is credited with developing a system of understanding persuasion?

a. Da Vinci b. Aristotle c. Ptolemy d. Franklin

Communication & Mass Media

Compare and contrast the collective vs. the individual socialization processes. Discuss why an organization might select one over the other

What will be an ideal response?

Communication & Mass Media

Give brief definitions for the terms attitudes, beliefs, values, and behaviors and provide an example of each

What will be an ideal response?

Communication & Mass Media

When using statistics in a speech, you should usually

A. conceal the source of the statistics. B. cite exact numbers rather than rounding off. C. avoid using too many statistics. D. increase your speaking rate when giving statistics. E. manipulate the statistics to make your point.

Communication & Mass Media