A consumer products company competes around the world primarily by customizing or differentiating its products to meet unique local needs, tastes, or preferences. The company is using a ________ strategy
A) global
B) multidomestic
C) transnational
D) domestic
E) national
B
Explanation: B) A basic strategy of international business is the multidomestic strategy–competing primarily by customizing or differentiating the product to meet unique local needs, tastes, or preferences. Firms pursuing a multidomestic strategy face relatively low pressures for cost reduction because the price is often of secondary concern to buyers. Instead, what is important to customers is whether the product meets their needs or is distinct from the product of competitors.
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