General Foods produces many different brands of coffee, including Brim, Maxim, Maxwell House, International Coffees, Sanka, and Yuban. Each brand is likely to have its own ________
A) venture team
B) market manager
C) product category manager
D) communication manager
E) brand manager
E
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The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food, we are not in all fields. There are certain areas we do not touch
Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically? A) customer value B) competitive advantage C) focus D) myopia E) policy of dealing only with Swiss businesses
Answer the following statements true (T) or false (F)
1. Pay for performance compensation plans base employee pay on the number of job-relevant skills or academic degrees they earn. 2. Stock options allow certain employees to buy stock at a future date for a discounted price. 3. Research shows that the cubicle is a motivational environment for most employees. 4. Participating on virtual teams necessarily requires individuals to be available for electronic communication 24 hours a day.
Unhappy customers are ______ as likely to pass on negative comments than happy customers are to pass on positive comments.
a. just b. twice c. three times d. five times
What does a diagnostic control system enable a change leader to do?
a. Understand critical performance variables and adjust their approach to accomplish the change goals b. Decide midway through the change project whether the vision was indeed the right one c. Helps deal with strategic uncertainties d. Identifies risks to be avoided and when those lines are being crossed