Local tweaking of marketing strategies is necessary to move local customers up the global brand's loyalty pyramid.


a. True
b. False


a. True

Business

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The objective of the EU is to harmonize national laws so that goods, services, people, and money can flow freely across national borders

Indicate whether the statement is true or false

Business

Consumer researchers that argue that a consumer's shopping behavior is difficult to categorize due to situational factors (such as immediacy of need) or degree of involvement favor use of which lifestyle factor?

a. gender roles b. poverty of time c. component lifestyles d. consumer sophistication and confidence

Business

Indicate the plural form of the noun. foot

Business

Transnational corporations are nonprofit organizations

Indicate whether the statement is true or false

Business