When combined into social media posts, the four copywriting elements established by Stephanie Schwab establish which one of the following?

a. the social media campaign
b. the social media audit
c. the social media voice
d. the social media persona


c. the social media voice

Communication & Mass Media

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What is the name of the Chinese system to control internal Internet communications?

A) the Golden Shield B) the Social System C) Falun Gong D) United System

Communication & Mass Media

Demonstrating the impact of the plan against its objectives occurs during the evaluation phase. How would positive results benefit you as the plan author?

a. Encourage management/client support for future plans. b. Guarantee the campaign will continue. c. Increase current budget and resources. d. Eliminate the need to request more funds.

Communication & Mass Media

If you start with a broad list of potential topics, you can narrow it down by considering which topics are right for you, for the audience, and for the

A. demographic. B. assignment. C. speech. D. occasion.

Communication & Mass Media

Describe two common functions of camera movement (not to be confused with types of camera movement)

What will be an ideal response?

Communication & Mass Media