________ are responsible for the positioning of a brand and developing its brand equity. They are likely to team with sales, finance, and logistics staff members as part of customer business teams who work with major retail accounts
A) Product category managers
B) Brand managers
C) Venture team managers
D) Market managers
E) Sales managers
B
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A trial balance is a financial statement
a. True b. False Indicate whether the statement is true or false
Churchill Company planned to raise $100,000 by issuing bonds. The bond certificates were printed bearing an interest rate of 8%, which was equal to the market rate of interest. However, before the bonds could be issued, economic conditions forced the market rate up to 9%. If the life of the bonds is 6 years and interest is paid annually on December 31, how much will Churchill receive from the
sale of the bonds? a. Exactly $100,000 because Churchill Company would still pay interest at the face rate of 8%. b. Less than $100,000 because the market rate of interest at 9% was more than the face rate. c. Greater than $100,000 because the face rate of interest at 8% was less than the market rate. d. The bonds would not be sold at all; Churchill Company would have the certificates reprinted bearing the market rate of 9%.
Yum! Brands, the owner of KFC and Taco Bell wants to know how much profit the firm generates in each state as well as in each age demographic. What type of analysis would you recommend they use?
A. profitability analysis. B. profitability return on investment. C. revenue analysis. D. market share analysis. E. profit margin.
________ mergers involve the acquisition by one firm of another that produces products or services that are not directly related to those of the acquiring firm
A) Conglomerate B) Forward vertical C) Backward vertical D) Horizontal