Which of the following is a reason that a marketer would choose a penetration pricing strategy?
A) to ensure the company has the ability to increase prices once demand decreases
B) to focus on the rapid achievement of profit objectives
C) to appeal to different consumer segments with different levels of price sensitivity
D) to create markets for highly technical products
E) to discourage competition from entering the market
E
You might also like to view...
Sharing your hobbies and interests, likes and dislikes, and personal preferences occurs on this level of communication
A) feelings talk B) opinion talk C) small talk D) information talk
If someone is an effective follower, it means that her loyalty ______.
a. is only to one person—the leader b. extends beyond one’s immediate formal leader—to the organization c. does not allow one to question the direction of the organization d. can often confuse the follower
Current liabilities are debts that are expected to be satisfied within
A) one year or the normal operating cycle, whichever is shorter. B) one year or the normal operating cycle, whichever is longer. C) one year. D) the normal operating cycle.
Which component of active listening is explained as when the listener avoids forming an opinion or interrupting the speaker until he or she has finished and consciously remains attentive to what the speaker is saying?
a. Sensing b. Responding c. Reasoning d. Processing