Which of the following is considered the best approach for PR professionals during a client crisis?

a. focusing on long-term strategies
b. implementing reactive protocols
c. advocating for honest communication
d. supporting public diplomacy efforts


c. advocating for honest communication

Communication & Mass Media

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The rate at which someone visits a Web site to learn more because of an Internet ad is called:

a. the CPM Rate. b. the “click­through rate.” c. viral marketing. d. the demographic rate.

Communication & Mass Media

Jean Piaget is best known for:

a. researching the cognitive maturation of adults b. creating the first advertisements aimed at pre-schoolers c. researching the cognitive maturation of children d. proving that any talented teacher could teach a two-year old to read

Communication & Mass Media

Herb finds that his relationship with Peaches is based on their mutual membership on the

college's debate team. This is a relationship of circumstance. Indicate whether the statement is true or false

Communication & Mass Media

Passive listening would tend to be used mostly while

a. participating in a meeting b. engaging in a team sport c. playing the stereo d. receiving an award

Communication & Mass Media