According to the findings of the GLOBE project, the assertiveness dimension represents the extent to which a society values

A. power distance and sharing.
B. in-group collectivism and loyalty.
C. confrontation and competitiveness.
D. performance improvement and excellence.
E. altruism and caring.


C. confrontation and competitiveness.

Assertiveness represents the extent to which a society expects people to be confrontational and competitive as opposed to tender and modest.

Business

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