The marketing team was asked to create a mission statement for the upcoming financial year. The team came up with, "By the end of the year, our team will produce more advertisements"
Which part of the SMARTS test did the team mission statement lack?
a. Specific
b. Attainable
c. Relevant
d. Time-bound
A
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Cecil B. De Mille's greatest gift was for getting actors to give wonderful performances
Indicate whether this statement is true or false.
Andy has been called in to have a heart-to-heart conversation with a client about a campaign they are running. In 2 months, they want to get a million followers on Instagram and get 50,000 engagements on Twitter. What issue does this raise for this campaign?
A. They are not embracing the realistic component of effective objectives. B. They are not embracing the specific component of effective objectives. C. They are not embracing the time-specific component of effective objectives. D. This is a strong objective statement to have for this campaign.
In a public speaking context, which of the following is an example of external noise?
a. a stomach ache b. a crying baby c. a panic attack d. excitement over an upcoming date
The idea that other cultures are inferior to one's own is called ________
A) parallel construction B) cultural relativism C) ethnocentricism D) diversity