A ________ is the set of all brands and brand lines a particular firm offers for sale to buyers in a particular category
A) brand architecture
B) brand position
C) brand portfolio
D) brand extension
E) brand image
C
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The most common evaluation method of a sales promotion program is to compare sales before, during, and after a promotion
Indicate whether the statement is true or false
Boldface can be used to __________ key words and phrases
a. hide b. define c. emphasize d. duplicate
What is a call to action?
a. the action you would like your audience to take after you finish your presentation b. an emotional plea to rally around your product c. a request for help d. the “go” signal indicating that the deal has been made
Timber Enterprises purchased 67,000 pounds (cost = $616,400) of direct material to be used in the manufacture of the company's only product. According to the production specifications, each completed unit requires four pounds of direct material at a standard cost of $9 per pound. Direct materials consumed by the end of the period totaled 65,500 pounds in the manufacture of 16,050 finished units.An examination of Timber's payroll records revealed that the company worked 42,000 labor hours (cost = $621,600) during the period, and specifications called for each completed unit requiring 2.6 hours of labor at a standard cost of $15 per hour.Assume that the company computes variances at the earliest point in time.Required: Calculate the direct-material price and quantity variances, and the
direct-labor rate and efficiency variances. Indicate whether each variance is favorable or unfavorable. What will be an ideal response?