Inventories that are built up in advance of a peak selling season, a promotion program or a plant
shut-down are known as:
A) lot-size inventories.
B) transportation inventories.
C) anticipation inventories.
D) safety stocks.
E) none of the above
C
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When a negotiator detects deception, why is it not advisable to respond in kind?
What will be an ideal response?
What does a cost variance measure?
A) the difference between the cost the company pays and the cost its competitors pay B) the change in costs over time C) how well the business keeps unit costs of material and labor inputs within standards D) the volume discounts companies receive when ordering direct materials in large quantities
When creating product objectives, marketers should consider the long-term implications of product decisions
Indicate whether the statement is true or false
Which of the following marketing orientations focuses primarily on improving efficiencies?
A) production orientation B) relationship orientation C) sales orientation D) consumer orientation E) social responsibility orientation