Raul took his dog Buffy to dog training school to stop Buffy from barking. As soon as the dog returned home, she started her same pattern of barking. Raul was highly critical of the trainers for not teaching Buffy not to bark even though he had not continued the reinforcement technique he was supposed to use to encourage Buffy's good behavior. Raul's customer satisfaction was adversely affected by:
A. His perception of equity
B. His emotional state
C. His perception of service quality
D. His attribution for service failure
E. Poor service quality
Answer: D
Business
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