Summarize the advantages and disadvantages of coupons
What will be an ideal response?
The dominant form of price-oriented promotion is couponing. Marketers prefer coupons because of two main reasons. Firstly, coupons are an effective way to target discounts and other incentives to households that are particularly sensitive to price. Second, coupons are flexible in that they can achieve different kinds of goals.
There are also several drawbacks to coupons. First, because they are so common, there is no way to gain a competitive advantage using a coupon program. No competitor will reduce the amount of couponing for fear of a precipitous drop in market share. Second, the response rates are very low, so the expense per redemption is high. Third, there is considerable potential for fraud, ranging from counterfeiting to misredemption.
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Ads that appear in a Facebook user's News Feed are called:
A. Marketplace Ads. B. Promoted Ads. C. Page Post Ads. D. Brand Ads.
The Duval Corporation has recently evaluated a proposal to invest in cost-reducing production technology. According to the evaluation, the project would require an initial investment of $17,166 and would provide equal annual cost savings for five years. Based on a 10 percent discount rate, the project generates a net present value of $1,788 . The project is not expected to have any salvage value
at the end of its five-year life. Refer to Duval Corporation. What is the project's expected internal rate of return? Present value tables or a financial calculator are required. a. 10% b. 11% c. 13% d. 14%
What are four important advantages to firms using an HRIS?
What will be an ideal response?
John, a sales manager, has a difficult ethical decision to make regarding one of his clients. In evaluating his ethical duties, he knows that ________, among other criteria.
A. he would need to be proud of seeing his decision or action reported in the newspaper B. he must be willing to take action that is illegal C. he will need to communicate his decision to his employer's other clients D. he must not take actions that will be financially detrimental to his employer or his client E. his decision must not negatively affect his employer's business relationship with the client