Which of the following is NOT an appropriate purpose for
using a presentation aid?
a. to make the speech more glitzy
b. to promote understanding and clarity
c. to grab attention and maintain interest
d. to appeal to your audience's emotions
a
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In order to complete our argumentation about the cultural and recreational
advantages of Pittsburgh, we might advance a final unit of argument ending in the claim, "therefore of the nation's 329 metropolitan areas, only Pittsburgh's city commission provides financial support for the arts" we are arguing the claim of (a) inherency. (b) significance. (c) effect. (d) limitation.
To remain competitive, many local terrestrial stations are doing all EXCEPT:
a. Building a strong online presence b. Developing apps to be heard on other devices c. Just concentrating on the on-air station as that is what pays the bills d. Developing non traditional revenue streams
Describe the purpose of the nominal group technique, and list the steps associated with this technique.
What will be an ideal response?
All of the following are true regarding surveys EXCEPT: a. Surveys are the tried and true method of testing campaign results b. Surveys can be conducted on the Internet or by fax. c. The same initial and follow-up surveys are needed to determine whetherany changes in audience awareness, comprehension, attitudes or actionoccurred
d. It is not a good idea to use "test" and "control" groups.