For audience measurement, subscription networks often focus on
a. cumulative audience.
b. audience share.
c. audience ratings.
d. least objectionable programming (LOP).
a
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When your information is sensitive, what characteristic of evidence becomes very important?
A) timeliness B) relevance C) authority D) relationships
Bagdikian’s hypothesis that absence of competition in the media industry will likely lead to ______ is plausible.
A. more freedom for producers B. homogenous media products C. increased consumption D. more diverse companies
The single statement combining your general purpose, your
audience, and your objective is called the a. specific purpose. b. objective statement. c. thesis statement. d. general statement.
Which of the following are important steps to handling a dissatisfied customer?
A. Work with the customer to set up an action plan that will meet his or her expectations. B. Seek to better comprehend the problem by paraphrasing their feelings. C. Apologize and offer compensation if you can. D. All of the above. E. B and C only