To maintain a professional image, it is acceptable to keep a cutesy e-mail address for correspondence

Indicate whether the statement is true or false.


F

Business

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The first of a prospect's five mental steps in buying is ignorance.

Answer the following statement true (T) or false (F)

Business

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Answer the following statement true (T) or false (F)

Business

Which of the following is least protectable to most protectable for brand types, as determined by a series of court decisions?

A. descriptive; suggestive; arbitrary; fanciful B. descriptive; arbitrary; suggestive; fanciful C. fanciful; suggestive; arbitrary; descriptive D. arbitrary; descriptive; fanciful; suggestive E. fanciful; arbitrary; suggestive; descriptive

Business

Speculative cash balances are held to take advantage of uncertain profit-making opportunities

Indicate whether the statement is true or false

Business