When asking customers questions, avoid doing all of the following, EXCEPT: ____.
A. Compete with a customer for the best idea.
B. Discover what is important to the customer.
C. Stray from the main topic of the questions.
D. Ask too many questions.
Answer: B
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A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________
A) norm B) ritual C) myth D) more
________ refers to the location of a product in the minds of consumers
A) Positioning B) Targeting C) Benchmarking D) Product displacement
Mineral deposits are subject to a process called amortization
Indicate whether the statement is true or false
The industrial revolution, which took place between the 18th and 19th centuries, saw increased machinery, improved communication, and faster transportation
What will be an ideal response?