When evaluating purchase alternatives, research has found that consumers make product choices primarily from three perspectives: emotional, attitude-based, and attribute-based. Describe each of these.
What will be an ideal response?
Not all purchases are made strictly for rational reasons. Indeed, product choices can be emotional choices, based on attitudes about a product, or based on attributes of the product depending on the situation. Frequently, the product choice encompasses a mix of all three.
Attitude-based choices tend to be more holistic, using summary impressions rather than specific attributes to evaluate the options, and affect even important purchases such as a car or house. It is not uncommon for beliefs to affect the actual product decision.
By far the most prevalent approach to product decisions is attribute-based choice based on the premise that product choices are made by comparing brands across a defined set of attributes. These evaluative attributes are the product features or benefits considered relevant to the specific problem addressed in the purchase decision.
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What will be an ideal response?
________ in the user interface is achieved when the user can predict what kinds of actions produce what kinds of results
A) Multifunction B) Consistency C) Credibility D) Navigation
Downward communication refers to the flow of information from
A) the company to customers. B) lower to higher organization levels. C) people inside the organization to external parties. D) operational to strategic managers. E) supervisors to subordinates.
Last year Altman Corp. had $205,000 of assets, $303,500 of sales, $18,250 of net income, and a debt-to-total-assets ratio of 41%. The new CFO believes the firm has excessive fixed assets and inventory that could be sold, enabling it to reduce its total assets to $152,500. Sales, costs, and net income would not be affected, and the firm would maintain the 41% debt ratio. By how much would the reduction in assets improve the ROE?
A. 4.69% B. 4.93% C. 5.19% D. 5.45% E. 5.73%