Define advertising. Explain the two types of advertising?
What will be an ideal response?
Advertising informs customers of the availability, desirability, and uses of products. It also tries to convince customers that the products are superior to those of competitors. Advertising is paid for by the marketer, who also controls the content, appearance, and/or sound of the message. The advertiser also has considerable authority over when, where, and how often advertising messages reach the target market.
Advertising can be either product or institutional. Product advertising is self-explanatory, while institutional advertising is selling an idea about a company. Most advertising by small firms is a combination of the two. Institutional advertising tries to keep the public conscious of the company and its good reputation while also trying to sell specific products.
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Which of the following is the first step in the process of determining an internal job structure?
A. assessing value B. job evaluation C. job analysis D. determining compensable factors E. factor weighting
Neville is trying to create an advertising message that tells consumers how his company's cable and Internet services differ from other alternatives in the market. Neville is trying to create a(n)
A. flighting ad strategy. B. institutional advertising message. C. PSA. D. unique selling proposition. E. proportional benefit communication.
The interest rate earned on a money market deposit account is generally higher than the interest earned on a Bank savings account
Indicate whether this statement is true or false.
Which of the following examples demonstrates an effective approach to creating a professional blog?
A. Ilya posts interesting information whether or not he has time to check its accuracy. B. Min-jun writes extremely long, detailed posts. C. Santino maintains a somber tone to his posts. D. Millie develops the theme of providing valuable media links with her posts. E. Ebba changes topics with every post so people do not know what to expect.