If an analyst computes statistics from a sample, the sample is by definition a statistical sample
Indicate whether the statement is true or false
FALSE
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Which of the following is a demographic pattern that affects marketing strategy planning?
A. major accounts specialization B. slower real income growth in the United States C. growth of interactive agencies D. shrinking media budgets E. interactive bidding and proposal requests
Retail atmosphere is a major strategic variable in box (limited-line) and warehouse stores
Indicate whether the statement is true or false
Why did Mor Barak et al include four reverse-scored questions when calculating the composite diversity perceptions score?
a. It made the calculation of the composite score simpler b. To measure the rate of inattention c. To prevent response sets in answering the questions d. To prevent the scale from being artificially inflated
Stewart entered into a contract with Will to have Will build a 10-unit apartment complex on Elm Street in Randolph County. Unknown to both parties, this land had recently been rezoned and only single-unit dwellings can be constructed. In this case:
a. there is a mistake of law, which in some states is treated no differently than a mistake of fact. In such states, since this mistake relates to a basic assumption on which the parties made their contract and it has a material effect on their agreement, the contract is voidable. b. since everyone should know the law, Stewart is liable to Will for any losses he may incur. c. Stewart is obligated to buy land elsewhere and have the complex constructed on property zoned for apartments. d. Will is liable to Stewart since Will is a contractor.