Which of the following best describes the difference between qualitative and quantitative research?

a. Qualitative research is more complicated and longer than quantitative research.
b. Qualitative research presents its findings a textual form, while quantitative presents its findings in a numerical form.
c. Quantitative research is more rigorous because of its ability to generalize.
d. Qualitative research is written in numerical form, and quantitative research takes a narrative form.


Answer b

Communication & Mass Media

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