What is the desired outcome of good diversity management?
a. Happy employees
b. Greater business profits
c. Successful and seamless inclusion
d. Multilingual workforce
c. Successful and seamless inclusion
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If you are sending an informative memo to employees about policy statements or procedural changes, you should
A) assume that employees will have a positive response. B) use the indirect approach. C) use the body of the message to provide all the necessary details. D) assume that employees will have a negative response. E) incorporate a congratulatory tone.
The ________ tests the goodness of fit of the observed number of observations in each category to the number expected under a specified binomial distribution
A) Mann-Whitney U test B) sign test C) binomial test D) runs test
In this scenario, which of the following is representative of competitive marketing intelligence?
A) formulating a research plan B) collecting data about competitors C) sending mail questionnaires to focus groups D) creating competitive advantage E) consolidating core competencies
On the BCG matrix, "question marks" are high-growth, high-share businesses or products
Indicate whether the statement is true or false