One of the objectives of the American Greetings campaign was to do which one of the following?

a. have the target audience send a gift
b. have the target audience buy a card
c. build its email contact list
d. engage more American Greetings shoppers online


b. have the target audience buy a card

Communication & Mass Media

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Which of the following groups includes members likely to stage a high profile publicity event to increase awareness and support of their cause, such as dressing as Batman and standing on the front wall of Buckingham Palace?

a. Mythopoetic Men b. Fathers 4 Justice c. Promise Keepers d. NOMAS e. Mentors in Violence Prevention

Communication & Mass Media

When an effort is made to make a sample representative by selecting names from a sampling frame following a pre-determined pattern, such as picking every fourth name, the sampling technique is known as ________

A) simple random sampling B) systematic sampling C) cluster sampling D) cross-tabulation sampling E) a census

Communication & Mass Media

______________ are motion pictures in which the narrative is intended to take place over a number of distinct episodes.  They were first popularized in the 1910s with such examples as The Perils of Pauline, in which viewers would return week after week to catch the next development in the story.    

A. Serials B. Shows C. Vaudevilles D. Nickelodeons 

Communication & Mass Media

Closed questions can be answered quickly and may permit you to interview more people for your

speech Indicate whether the statement is true or false

Communication & Mass Media