________ refers to the collection, deployment, and interpretation of information that allows a business to acquire, develop, and retain customers.
A. Customer insight
B. Market research
C. Exploratory research
D. Evidence-based decision making
E. Predictive technology
Answer: A
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Information systems whose purpose is to glean from raw data relationships and trends that might help organizations compete better are called business intelligence (BI) systems.
Answer the following statement true (T) or false (F)
It's usually easier to convince customers to adopt a continuous innovation than a discontinuous innovation
Indicate whether the statement is true or false
List three reasons why service department costs should be allocated to production and explain the difference between the direct method and the step-down method of allocating service costs
You can improve the effectiveness of a claim message by A) using a few threatening words to get your point across
B) providing a detailed timeline of what happened and the specific person who is to blame for the problem. C) explaining the problem with necessary details. D) including a subtle reference to your attorney or to the Better Business Bureau.