Caitlin has opened up a new sports bar on Beale Street. She has noticed that large segments of her customer base tend to be either adult males between the ages of 18-34 who are avid sports fans or working professionals from the local business district looking for a place to unwind after work. Caitlin now has to determine which of these two segments will provide her with the best opportunities. This process is known as
A. repositioning.
B. segmenting.
C. positioning.
D. targeting.
E. marketing.
Answer: D
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Which of the following is not true of a fashion merchandise category?
A. The change of colors and styles can make the basic product fashion merchandise. B. New products are continually introduced into these categories. C. It consists of items that are only in demand for a relatively short period of time. D. Forecasting sales for this category is simplistic and predictable. E. The introduction of new products makes the existing products obsolete.
In a short essay, list and discuss at least three advantages and three disadvantages of using telephone interviewing to collect marketing research data
What will be an ideal response?
Which structure or method is used to organize people and groups to enable them to focus on guest needs, wants, and expectations over all the organizational units?
a. cross-functional structure b. poka-yoke system c. blueprinting d. PERT/CRM
One of the ways Megan determined which day care center to send her children to was visiting different centers and observing the indoor and outdoor play facilities, the cleanliness of the employees' uniforms, and how well infants were segregated from
older children. She was evaluating the day care using ________ qualities before she enrolled her children in the day care. A) operational B) local C) search D) experience E) credence