Refers to technology's ability to simulate face-to-face communication
A. Media richness
B. Media technology
C. Channel richness
D. Message technology
Answer: A
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Networks have been leaning toward producing less expensive programs that do not have huge budgets or expensive actors because of ______ and ______.
A. declining audiences; decline in advertising revenue B. more demand for low-budget programs; easier access to studios C. the cult following that low-budget programs tend to draw; they can produce more shows D. declining advertisement revenue; less stockholders
What are cultural values? Name the six cultural values
What will be an ideal response?
Which term refers to filmmakers, publishing companies, and music studios?
a. content producers b. brand developers c. directors d. publicists
If you play music in the background as you study, chances are you are only ________ the music.
A. attending to B. interpreting C. listening to D. hearing