Refers to technology's ability to simulate face-to-face communication

A. Media richness
B. Media technology
C. Channel richness
D. Message technology


Answer: A

Communication & Mass Media

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Networks have been leaning toward producing less expensive programs that do not have huge budgets or expensive actors because of ______ and ______.

A. declining audiences; decline in advertising revenue B. more demand for low-budget programs; easier access to studios C. the cult following that low-budget programs tend to draw; they can produce more shows D. declining advertisement revenue; less stockholders

Communication & Mass Media

What are cultural values? Name the six cultural values

What will be an ideal response?

Communication & Mass Media

Which term refers to filmmakers, publishing companies, and music studios?

a. content producers b. brand developers c. directors d. publicists

Communication & Mass Media

If you play music in the background as you study, chances are you are only ________ the music.

A. attending to B. interpreting C. listening to D. hearing

Communication & Mass Media