The textbook recommends which of the following as conversation openers?
A. A corny compliment
B. Self-disclosure
C. A personal topic
D. A reference to the place you are in
D
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The people who follow _________ philosophy believe in extremes and have no room for balance or justification about anything
a) absolutist b) existential c) utilitarian d) idealist
A commercial is marketing a new type of detergent that has been proven to erase over 80% of all stains without needing any additional additives. What type of approach is this ad using?
a. ?scientific approach b. ?creative approach c. ?soft-sell approach d. ?hard-sell approach
The primary goal of the interviewee is to acquire a big salary
Indicate whether the statement is true or false.
When you are writing a television commercial, it’s usually more effective when you
a. Repeat, repeat, repeat because viewers don’t remember very much b. Explain all the action with a voice-over or text c. Try to capture the viewer’s attention in the first few seconds d. Start slow and build to a big finish