Answer the following statements true (T) or false (F)
1. The World Health Organization is an example of a multinational organization.
2. Smart phones, e-mail, and videoconferencing have all but eliminated the need for international business travel.
3. Unless you work outside of the United States, international management is likely to have little relevance during your career.
4. Successful international managers are most likely to be geocentric rather than ethnocentric or polycentric.
1. TRUE
A multinational organization is a nonprofit organization with operations in several countries. Examples are the World Health Organization, the International Red Cross, and the Church of Latter Day Saints.
2. FALSE
Frequent travel may still be needed because personal encounters are essential. "There is no substitute for face time," says a BusinessWeek article. Yes, technologies such as smartphones, e-mail, and videoconferencing make it easier to connect with others, superficially at least. "But," says an investment banker, "in a global world you have to get in front of your employees, spend time with your clients, and show commitment."
3. FALSE
Even if in the coming years you never travel to the wider world outside North America the world will assuredly come to you. That, in a nutshell, is why you need to learn about international management. While working for a U.S. company you may have to deal with foreign customers. Or you may have to work with a foreign company in some sort of joint venture. Or while working for an American company you may have to purchase important components, raw materials, or services from a foreign supplier.
4. TRUE
The successful international manager is geocentric, not ethnocentric or polycentric. Geocentric managers accept that there are differences and similarities between home and foreign personnel and practices and that they should use whatever techniques are most effective. Being an ethno-or polycentric manager takes less work. But the payoff for being a geocentric manager can be far greater.
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What are the three general categories of approach techniques? What is the relationship between the approach technique and the sales presentation method?
What will be an ideal response?