Higher values of the CR indicate

A) the greater the level of consistency of the pairwise comparisons.
B) an indication of low consistency of the pairwise comparisons.
C) a moderate consistency of the pairwise comparisons.
D) None of the above


B

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Of the major consumer promotion tools, which is the most effective for introducing a new product?

A) sponsorships B) sampling C) loyalty programs D) lobbying E) advertising

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Professor Marshall McLuhan has become known for predicting ________

A) unimaginable growth in computer-related equipment B) the world would become a "global village" C) the death of the newspaper D) the emergence of mass communication

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McDonald’s restaurants responded to customer dissatisfaction in the early 2000s by?

a. Incorporating healthier meal options and remodeling restaurants b. Closing restaurants in some areas c. Increasing portion size d. Decreasing availability of some breakfast items

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