The following information is available from the current period financial statements: Net income $165,000 Depreciation expense 28,000 Increase in accounts receivable 16,000 Decrease in accounts payable 21,000 The net cash flow from operating activities using the indirect method is
a. $230,000
b. $188,000
c. $198,000
d. $156,000
d
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Trade promotion is directed at end consumers
Indicate whether the statement is true or false
________ is a communication process in which sales associates help customers satisfy their needs through face-to-face exchanges of information.
A. Solution selling B. Personal selling C. Price-based selling D. Target account selling E. Cold calling
Since salespeople help their prospects make the choice to buy or not buy a product, it is important for salespeople to understand:
A. all that is involved in the psychological processes a buyer goes through in making a purchase decision. B. how to encourage customers to experience purchase dissonance. C. the various factors that can influence a buyer's decision. D. the buyer's general buying needs. E. the material taught in advanced psychology classes.
A downside to ________ is that if used too frequently, consumers become conditioned to purchase the product only at the lower promotional price
A) promotional products B) a merchandising allowance C) contests D) premiums E) price-based consumer sales promotion