What is the difference between a program's rating and its share?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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In a sentence or two, explain how the rise of the multiplex contributed to the rise of the blockbuster

What will be an ideal response?

Communication & Mass Media

According to Martin and Nakayama, the study of intercultural communication in order to proselytize others without their consent illustrates a(n) ________ issue about the application of intercultural knowledge.

A. demographic B. ethical C. religious D. practical

Communication & Mass Media

Arnie and Annie are having trouble managing the tension in their relationship. Annie uses sarcasm and ambiguous statements to deal with it. Which strategy is Annie using to manage the tension?

A. selection B. neutralization C. disqualification D. separation

Communication & Mass Media

In audience ethnographic criticism, triangulation means always including ratings data

Indicate whether this statement is true or false.

Communication & Mass Media