Traditional discounted cash flow (DCF) analysis--where a project's cash flows are estimated and then discounted to obtain an expected NPV--has been the cornerstone of capital budgeting since the 1950s. However, in recent years, it has been demonstrated that DCF techniques do not always lead to proper capital budgeting decisions due to the existence of real options.
Answer the following statement true (T) or false (F)
True
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Comparative advertising is not acceptable in Japan, and is illegal in India and Brazil
Indicate whether the statement is true or false
Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?
A) advertising B) public relations C) sales promotion D) events and experiences E) personal selling
Microsoft Inc.'s dividends are expected to grow at a rate of 1% per year in perpetuity
If the appropriate rate of return on such investments is 11% and the price of a Microsoft share is $20.20, then what is the consensus market estimate of the next dividend? (Assume that next dividend will be paid in one year.) A) $2.02 B) $2.22 C) $2.12 D) $2.17 E) $2.24
Which of the following (if any) is NOT a reason that counterfeit production is problematic for the firm?
(a) Leads to lost sales as authentic products are crowded out of the market by fake products (b) Results in lost goodwill for the owner of the intellectual property if the product does not perform according to consumer expectations (c) Increases the firm’s cost of operation as resources must be allocated to monitoring and policing the market for pirated products (d) Dampens the incentive for innovation (e) Results in the firm’s having to choose a more expensive hierarchical entry mode