Which of the following statements represents the BEST advice for inclusion of personal information on a résumé?
a. Include height, weight, and a personal photograph to make your appear real to the employer and not just a paper "cutout.".
b. Reveal ethnic background only if it is job related.
c. Exclude any mention of interests and hobbies, as they are not job related.
d. Include social security number and mailing address as they are needed for personnel records.
B
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What are customer touch points?
A) all aspects of the offering that directly affect consumer preferences B) all needs and wants of customers C) all direct or indirect interactions between the customer and the company D) all interactions between customers and competitors E) all factors that affect buying behavior
The ________ method of setting an advertising budget typically overlooks how promotion affects sales
A) affordable B) percentage-of-sales C) objective-and-task D) competitive parity E) adaptive-control
Apple's iPod has been called "one of the greatest consumer electronics hits of all time." iPods have been sold in huge numbers, and Apple captures a large share of the music player market
This success has attracted many large, resourceful competitors. The iPod is in the ________ stage of the product life cycle. A) introduction B) growth C) maturity D) decline E) adoption
The origins of workforce diversity in EU countries have tended to be relatively ____________.
a. Stagnant b. Robust c. Unreliable d. Predictable