ROMI helps marketers allocate marketing funds based on ________ rather than on ________
A) instinct; data
B) budgetary limitations; guesswork
C) creativity; accountability
D) metrics; analytics
E) qualitative measures; quantitative measures
B
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A ________ is a salesforce promotion tool that aims at inducing the sales force or dealers to increase their sales results over a stated period, with prizes (money, trips, gifts, or points) going to those who succeed
A) trade show B) frequency program C) sales contest D) sweepstake E) patronage award
Government imposed limits on the quantities of goods traded between nations are called
a. quotas. b. domestic content requirements. c. customs duties. d. tariffs.
Although they abound in other areas, codes of ethical behavior have yet to be proposed in the marketing research industry
Indicate whether the statement is true or false
George, who owns a small grocery store, has a reputation in the community as a tough manager. Many customers have heard George yell at his employees because he feels that workers today are lazy, lack ambition, and hate to work. George is a(n) ____ manager.
A. Theory Z B. hierarchy C. Theory X D. accountable E. Theory Y