Annabeth is looking for a Michael Kors chronograph watch, and assumes she can view and try them on at Macy's. She makes a special trip to the store to look at the watches, and selects the style she likes best. Which aspect of choosing a retail partner allowed Annabeth to confidently shop for this item at a particular store?

A. customer expectations
B. vertical integration of channel
C. channel structure
D. distribution intensity
E. channel characteristics


Answer: A

Business

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