Which of the following is true regarding generational differences of your audience?
a. Baby boomers tend to be less cynical.
b. Individuals born before 1945 tend to lean politically liberal.
c. Baby boomers tend to be less competitive.
d. Generation Y individuals tend to be focused on both friends and safety.
d. Generation Y individuals tend to be focused on both friends and safety.
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Mathis Inc is a home appliance manufacturing firm based in Vermont that sells its products under the brand name GoodHome. The firm initially built a reputation in the household appliances market for its high-quality products
After an extensive market research, the firm used its brand reputation to expand into the home furnishing industry. In this example, Mathis Inc uses which of the following product line extension strategies? A) a vertical brand-line extension strategy B) a horizontal brand-line extension strategy C) a new product-market brand extension strategy D) a cobranding extension strategy E) a product bundling extension strategy
When goods are sold FOB shipping point, ownership of the inventory is passed when the
A) inventory arrives at the destination B) purchase order for the inventory is complete C) inventory is shipped to the buyer D) inventory sold is segregated from the seller's other inventory
In many American and Western cultures, the mindset is often that problems should be solved ______.
a. if they can be (solved) b. as quickly as possible c. when the people who know the answers can get there d. someday
Win Shield International manufactures trophies. Each trophy goes through two departments in the production process and requires two direct labor hours in Department A and one hour in Department B. Labor cost is $8 per hour in Department A and $10 per hour in Department B. Assuming the amount budgeted to be produced in March is 30,000 units, what is the budgeted direct labor cost of Win Shield for
March? A) $810,000 B) $840,000 C) $780,000 D) $540,000