There are many publics with whom PR professionals interact, including an organization's ________; they own the organization (if it is a corporation), and their goodwill is necessary for the business to operate.
A. communities
B. employees
C. stockholders
D. media
Answer: C
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Although argumentation as inquiry, or knowledge seeking, can be used in value and policy argumentation, it is most commonly used in arguments about facts
Indicate whether the statement is true or false.
Kamphoff, Araki, and Gill (2004) surveyed the Association for Applied Sport Psychology conference programs and found little attention to multicultural issues in general. The few abstracts that did address diversity focused on which of the following:
a. Race/ethnicity b. Social class c. Gender differences page 388 d. Sexual orientation
______ is essential in relationship building.
a. Friendship b. Self-disclosure c. Long-term commitment d. Love
Answer the following statement(s) true (T) or false (F)
1. Tactics are most effective when used as a single approach to presenting an organization’s message 2. PR practitioners in small organizations will likely be comfortable using a wide range of tactics. 3. To increase the efficiency of a media plan, the plan is evaluated on the basis of geographic reach. 4. The Wall Street Journal is considered both a newspaper and a digital medium. 5. Advertorial content is the same as news.