According to the text, the most logical budget-setting method in advertising is the ________ method
A) adaptive-control
B) objective-and-task
C) competitive-parity
D) affordable
E) percentage-of-sales
B
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To build a successful organization culture the entrepreneur:
A. should focus and not try out different things. B. must create a workplace where communication from the top down is encouraged. C. needs to remember that it is easier to change a person's attitude than it is to change the person's behavior. D. should spend extra time in the hiring process.
Direct contact and liaison roles provide sufficient coordination when multiple functions or divisions must work together on common goals and problems.
Answer the following statement true (T) or false (F)
Why would an MNE assign vanguard status to a subsidiary?
a) To ensure head office practices are implemented b) To create a more distant relationship between the parent and subsidiary c) To encourage reverse diffusion d) To discourage reverse diffusion
Door-to-door selling at consumers' homes
A. started in the pioneer days. B. is losing popularity in the United States. C. meets some consumers' needs for convenience. D. is gaining popularity in international markets. E. All these answers are correct.