Which component of the marketing research process determines the consumer population that a company will study?
A) the research design
B) the sampling method
C) the research objective
D) the collection method
E) the sampling design
C
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Why do many firms no longer use a general journal? What has taken its place?
Mixed costs are fixed and variable costs that are recorded in the same general ledger account
Indicate whether the statement is true or false
A _______ is the supplier firm's repository for all relevant information about past and present customers
For each customer, it should contain transaction prices and profits from past orders, costs to serve, an estimate of the supplier's share of the customer's business, a forecast of potential sales, important customer firm characteristics, the names of buying team members and their roles in purchase decisions, previous account call reports, product or service applications, and relevant buying practices, policies, and patterns. (p. 338; Use of IT) a. customer relationship management (CRM) system b. customer database c. market database d. prospecting plan
Difference in effort and performance
a. effort is twice as important when it comes to gaining success b. performance is single important factor when it comes to gaining success c. neither effort nor performance is important when it comes to gaining success d. none of the above