An appropriate marketing mix should be determined primarily by
A. the needs of a target market.
B. what has worked for the company in the past.
C. the past experiences of the marketing manager.
D. what product the firm can produce with economies of scale.
E. the budget available to spend.
Answer: A
You might also like to view...
Zeal is a popular automobile brand, and its positioning statement is: "For upscale American families who require large vehicles, Zeal is the automobile of choice." Which of the following mandatory elements is missing from the positioning stateme
A) point of difference B) target audience C) brand name D) product category E) need
Which of the following is a specialized and highly targeted media selection that an advertiser might use to reach smaller customer segments?
A) radio B) magazines C) newspapers D) network television E) online social networks
Charismatic leaders may be especially likely to emerge during
a. times of crisis and great change b. times of great entrepreneurial opportunities c. stable, peaceful times d. both “a” and “b”
The layout approach that addresses trade-offs between space and material handling is called the fixed-position layout
Indicate whether the statement is true or false