A New York carwash owner wanted to open a carwash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple advertising. It was not until the business was opened that he learned that he should have used ________. His French signs actually said "car bath" instead of "car wash."
A. back translation
B. linguistic exchange
C. Esperanto
D. semantic symbolism
E. semiotics
Answer: A
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