A New York carwash owner wanted to open a carwash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple advertising. It was not until the business was opened that he learned that he should have used ________. His French signs actually said "car bath" instead of "car wash."

A. back translation
B. linguistic exchange
C. Esperanto
D. semantic symbolism
E. semiotics


Answer: A

Business

You might also like to view...

The primary ethical concern in the social construction metaphor of communication involves ______.

a. opportunities for responsible feedback b. the personal character of the sender and message integrity c. how our message impacts those around us d. an appreciation and understanding of agency and constraint

Business

What are marketing dashboards? How do they benefit marketers?

What will be an ideal response?

Business

If in evaluating a proposal by use of the net present value method there is an excess of the present value of future cash inflows over the amount to be invested, the rate of return on the proposal exceeds the rate used in the analysis

Indicate whether the statement is true or false

Business

Publicity is easily controlled in a free-press environment

Indicate whether the statement is true or false a. True b. False

Business