The three major types of reference groups are
A. membership, aspirational, and advocacy.
B. advocacy, avoidance, and approach.
C. aspirational, dissociative, and membership.
D. actual, implied, and desired.
E. family, peer group, and media.
Answer: C
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Bob's Motel shows photos of a wide, sandy beach on its website, leading visitors to assume the motel is located on or near the beach. However, in reality Bob's Motel is located half a mile from the beach. Which of the service quality gaps does this demonstrate?
What will be an ideal response?
A corporate code of ethics is most likely to be written by one person (for example, someone in Human Resources)
Indicate whether the statement is true or false
The cost of capital for two mutually exclusive projects that are being considered is 12%. Project K has an IRR of 20% while Project R's IRR is 15%. The projects have the same NPV at the 12% current cost of capital. Interest rates are currently high. However, you believe that money costs and thus your cost of capital will soon decline. You also think that the projects will not be funded until the cost of capital has decreased, and their cash flows will not be affected by the change in economic conditions. Under these conditions, which of the following statements is CORRECT?
A. You should delay a decision until you have more information on the projects, even if this means that a competitor might come in and capture this market. B. You should recommend Project R, because at the new cost of capital it will have the higher NPV. C. You should recommend Project K, because at the new cost of capital it will have the higher NPV. D. You should recommend Project R because it will have both a higher IRR and a higher NPV under the new conditions. E. You should reject both projects because they will both have negative NPVs under the new conditions.
At the end of the 19th century, after the industrial revolution, managers found that they not only had to adjust to new technologies in the workplace but also to the social problems that accompanied them.
Answer the following statement true (T) or false (F)