With which of the 4 Ps is the question “What are the benefits and features of my product?” associated?
a. price
b. product
c. place
d. promotion
b. product
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Why are bad news messages challenging to compose?
A) They must be lengthy and vague to avoid legal consequences. B) They require you to achieve a number of goals that are incompatible at first glance. C) They make it impossible to maintain your audience's goodwill. D) They force you to offend your audience. E) They demand that you begin with the bad news, thus standing a good chance of alienating your audience from the start.
The major difference between a true loss leader and bait-and-switch advertising is based on _____
a. the legality of the strategy b. whether sufficient customer traffic is generated c. whether the good or service is sold in sufficient quantities d. whether other retailers are injured
During a presentation
A) Verbal communication is important. B) Your appearance and attitude are important. C) Non-verbal communication is important. D) All of the above. E) A and B.
As a joke, Jem takes Kyla's business law textbook and hides it so that Kyla cannot find it during the week before the exam. Jem may have committed
a. appropriation. b. conversion. c. disparagement of property. d. trespass to personal property.